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A Black Friday survey from the Consumer Electronics Assn.
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“Once we get to a meaningful number (of households with 3D TVs and players), there’s no question the studios will be ready, willing and able to support it with 3D content,” said Peter Staddon, senior vp, worldwide new business development, Deluxe Digital Studios.Īt this early stage it’s difficult to gauge the market penetration of 3D players and TV sets. “We’re really focused on 3D native titles to be sure we put our best foot forward.”Īnother key requirement in the format launch is a wider selection of 3D movies, and many say that that is dependent on getting more 3D players and displays in the market - making it more commercially viable for the studios to release more content. “For us, it is all about the consumer experience,” he said. “As conversion techniques continue to get better and the cost of conversion comes down, there will be growing interest to do more of these titles,” Marty said.īut this may take some time, as the techniques are still young. Studios are also considering 2D to 3D conversion of library titles as additional revenue opportunities. The Green Hornet, opening theatrically January 14, will be among the titles arriving later in the year. First up was Resident Evil: Afterlife on December 28. “We will see large 3D (Blu-ray) theatrical releases, timed day-and-date with their 2D Blu-ray counterparts,” says Rich Marty, vp new business marketing at Sony. Others believe 3D could become the defining feature of the Blu-ray format.Īs the New Year begins, stakeholders are focused on growing consumer awareness, as well as the penetration of 3D players and TVs along with the amount of available content.
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Since its introduction, 2D Blu-ray has also been challenged by Internet-based services that offer movie downloads and streaming, and there are many who remain skeptical about whether a new packaged media format is needed or can even survive in today’s connected world. We avoided what could have been an ugly, messy situation.” “The alternative would have been two or three different ways to do 3D on a disc - and that’s death to a format. “I don’t think I’ve ever seen an association turn out a spec in such rapid time,” Parsons said. Last spring, the BDA formed a 3D task force comprised of industry stakeholders to develop a 3D technical spec - essentially the blueprint for the 3D format used by all manufacturers - and it took only eight months for the spec to be agreed upon and completed. chairman of the Blu-ray Disc Assn.’s (BDA) promotions committee and senior vp product planning at Pioneer Home Entertainment Group. Industrywide agreement was key to the success of a 3D format launch, according to Andy Parsons, U.S. There are roughly 30 3D movie titles currently in retail stores (with more on the way), and players have been created by leading consumer electronics manufacturers including LG, Panasonic, Samsung, Sony, Toshiba and Vizio. Now, just a year after its introduction at the 2010 Consumer Electronics Show, 3D Blu-ray is leading the charge to bring 3D - the next frontier for packaged media - into the home. It struggled out of the gate in 2006 while engaged in a fierce battle with HD DVD to become the high-def format of choice, a contest it won in 2008 when HD DVD conceded and manufacturers ceased production. REUTERS/Steve Marcusīlu-ray Disc is the latest example. A pair of Active Shutter 3D glasses sit on top of a Panasonic 3D Blu-ray player during a news conference at the 2010 International Consumer Electronics Show (CES) in Las Vegas, Nevada in this Janufile photo.